Chacha Hotel Group is a chain of hotels having its headquarters in the city of London. Hotel group was established in 1962 with a hotel in London with 2000 yearly customers and has since expanded to four locations. Three other hotels are situated in Cardiff, Berlin and Amsterdam. Group got 40,000 nights booking yearly with 40% booking comes from the London hotel and 20% remaining at the each other hotel. Berlin and Amsterdam hotels have not been refurbished since 1993.

Section A: Learning Outcomes (LO) to be assessed

  • To be completed by the lecturer from the DMD. Please include with the assessment brief and post a copy onto Moodle. Add in more rows if necessary.
LOLO DescriptionComment on LO attainmentLO Achieved: Yes/No
A4The adoption of Internet technology for use as a business resource.    
A5  The difference between data, information and knowledge, and their individual business value.  
A8The role of information systems in supporting decision-making throughout the organisation    
A10  The role of business information systems within the organisation  
B2Understand and evaluate the various factors that relate to the business adoption of business information systems  
C2Ability to use software application packages to create artefacts relevant to business communications.  
D2Ability to communicate effectively, both orally and in writing  

Section B: ILSC Study Skills Incorporated and Tested

  Skills  Yes/No  Comments
Personal Development (Self-reflection, responding to feedback)YesStudents will demonstrate their website and then based on the feedback can make the changes and submit the final website for marking
Presentation SkillsYesStudents have to demonstrate the website in week 9
Listening SkillsNo 
Self – Directed StudyYesStudent have to do research
Writing Skills (Accuracy, Coherence)YesStudents have to write a report where their writing skills will be assessed
Analysis and Problem SolvingYesStudents have to analyse the case study and then propose a solution
Planning Aspects (Structure, Content Development)YesStudents need to have a proper structure of the report and the content should be well organised
Working with OthersNoIt’s an individual piece of work

The Case Study

Chacha Hotel Group is a chain of hotels having its headquarters in the city of London. Hotel group was established in 1962 with a hotel in London with 2000 yearly customers and has since expanded to four locations. Three other hotels are situated in Cardiff, Berlin and Amsterdam. Group got 40,000 nights booking yearly with 40% booking comes from the London hotel and 20% remaining at the each other hotel.  Berlin and Amsterdam hotels have not been refurbished since 1993.

Chacha Hotel Group mission is to provide affordable high-quality comfort to the visitors worldwide and 50% of their customers are from the different countries. The hotel group has previously enjoyed an enviable reputation for the quality and comfort of its rooms and customer service support due to the dedication of its staff. The Chacha hotel group competitive strategy has been to ensure the utmost satisfaction of their customers from a policy of continuous monitoring by management staff. This has not gone unnoticed by customers and travellers wishing to have an excellent place to stay on their business or personal tours, and during the group 57 year existence there has been no problem in attracting customers.

The hotel, having no website, promotes itself by way of flyers, local newspaper and magazine advertising, and ‘word-of-mouth’. However, more recently, intense competition from new hotels with hi-tech technology and comfort and professionally designed promotional websites has beginning to adversely affect Chacha Hotel group ability to get more customers, thus, inability to expand. Hotel also does not provide any internet facility to their customers which is affecting hotels business. 

Chacha Hotel Group administration is not supported by a computer-based information system. Most of the bookings are taken by phone or through travel agents. Each hotel got a computer to do some admin work but they are not inter-connected with other hotels of the group. Most of the work is still done manually. All of the computers in the group are 10 years old and operate under Microsoft’s Windows XP operating system. Communications between different hotels is solely relied on phone or post mails. If phones lines are busy then a person need to hold for a long time to get through.

The current administrative resource is located on the individual computers in the hotels and consists of several folders and sub-folders containing thousands of Word, Excel, Access and PDF documents, amongst others, filed loosely under their respective administrative functions. Typical information contained on the computers are reports, hotel bookings and financial data, etc. The informal nature of this resource does not promote and maintain effective communication and collaboration between administrators of the various hotels. This is developing into a major problem due to the increase in staff and consequently bookings are being affected.

Problems associated with the hotels computers include:

  • Multiple copies of the same documents exist containing varying amounts of data.
  • Inconsistent presentation of information.
  • Collaboration is almost non-existent between hotels.
  • It does not easily integrate e-mail in collaborative projects.
  • Some computers lack the software to interpret the documents contained on the computers.
  • There is no search facility to help locate documents.
  • The system is not being effectively utilised.
  • Financial data is not encrypted

The complex and disorganised nature of the computer systems has resulted in poor resource management and has influenced departments within Chacha Hotel Group to work independently of each other. This has resulted duplicated purchasing of equipment, ineffective deployment of company personnel, and loss of group resources.

Staff access to computer systems across the hotel group is very limited. They have no PCs for their use and depend on a single computer at each hotel for all their financial or word processing needs. Staff often experience delays in completing their word and excel processing tasks. All word-processed documents are stored in and retrieved from a manual paper-based filing system and staff are often seen carrying paper-based files containing booking and financial records. Staff consider the manual filing system to be stressful and this is beginning to impact on their overall morale. The insecure nature of this procedure also has implications under the Data Protection Act.

The problems resulting from the lack of efficient computer based business systems have become a commercial and financial burden on Chacha Hotel Group. It is important to solve this problem in order to maintain the Hotel Group as an efficient, functional and affordable place to stay that is able to compete with the famous hotel chains. To this end, the hotel management have decided to seek the advice of consultants on the design of a new information system that will support all activities in the Hotel Group and provide a strategic resource which will help to restore Chacha Hotel Group’s reputation.

Management have approached a number of consultants, each of which will tender for the contract to offer a computer-based information system to address the problems current situation. They have requested that the tender be in the form of an oral/visual presentation and written report.

The Tasks

There are three tasks to be completed:

  1. As a starting step you must do the following:
    1. Design a suitable logo;
    1. Create a suitable motto (strapline);
    1. Submit these items to Moodle on or before the deadline (see Proposal Deadlines below).
  2. You are required to produce a report of approximately 2,000 words (excluding appendices) which should include:
  3. Write an introduction, which is expected to be a simple and brief overview of what you are discussing in your document. (5 Marks)
  4. Discuss the strategic value of IT for the Chacha hotel group in terms of creating and delivering product/service and competing in the market. (15 marks)
  5. Discuss the impact of General Data Protection Regulation (GDPR) on the Hotel sector while considering Chacha hotel group practices. (15 marks)
  6. What role could a social media tool like Facebook, twitter, Wechat, Instagram, etc, play in the promotion of the Chacha hotel group. (20 marks)
  7. Use of relevant structure, spelling, grammar and Harvard referencing (5 Marks)

For Harvard APA referencing style see the below link http://www.port.ac.uk/departments/studentsupport/ask/resources/handouts/referencingandcitation/

Appendices containing copies of your web pages and any other material you may wish to include for reference purposes.

  • Your website should contain a home page which provides links to at least four further pages each of which will contain more specific information about Chacha Hotel Group.

Appendices containing copies of your web pages and any other material you may wish to include for reference purposes.

Important: there are penalties for failing to meet the deadlines shown in the Proposal Deadlines section below. It is your responsibility to ensure these deadlines are met.

Notes on Tasks

The Deliverables

  1. A promotional website
  2. A word-processed report of approximately 2,000 words that explains the proposal in more detail. 

Note: Electronic copy of the report need to be submitted on Moodle – see below for deadlines. In addition, a functional copy of the website (in a Zip file) must be uploaded to Moodle on or before the deadline stated on the next page.

Please note that the nature of this assessment makes anonymous marking impossible.

In addition to the knowledge acquired in the BIS module, you should draw on knowledge gained in other modules of the course, for example: study skills, marketing, organisational behaviour, accounting/finance, etc.

Course book

Bocij, P. Greasley, A. & Hickie, S., 2008, Business Information Systems, 4th Edition. FT Prentice Hall (ISBN: 9780273716624).

Proposal Deadlines

Submit the following deliverables by the deadlines shown.

Deliverable 1:

Deadline: 1600 hrs (4pm) Friday, 25th June, 2021

The following items must be uploaded to Moodle by the above deadline:

  1. Logo and motto.

Deliverable 2:

Deadline: 1600 hrs (4pm) Monday 28th, June

A file containing your report and ‘zipped’ website file uploaded to Moodle.

NOTE: You must follow the ICP House Style attached for your report.

For late submissions marks will be capped as per ICP policies.

Marking Criteria

The demonstration and supporting documentation will be assessed according to the general criteria shown below:

MarkCharacteristics of the work
0 – 29% (Fail)No serious attempt to address the task, and/or shows a serious misunderstanding of the requirements. Acutely deficient in all respects.
30 – 39% (Fail)Attempts to address the task but is substantially incomplete and deficient.
40 – 49%Adequate work that attempts to focus on and show basic grasp of the task but is limited in range.
50 – 59%A solid piece of work. Meets the basic requirements of the task and makes some attempt to go beyond them.
60 – 69%Very good work. Tackles the task in a thorough, thoughtful, competent manner with few errors or gaps in content, explanation or accuracy. Well-presented and clearly written.
70% +Excellent work showing some originality or creativity. Shows evidence of considerable research

Marks awarded:

  • Logo                                   10%
  • Website                              30%
  • Report                                60%

Total                                       100%

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