Briefly address each of the following bullets: •As suggested in the lecture pages for this week, there is a significant difference in measuring the performance of a supply chain from the perspective of the customer and from the perspective of the shipper. Describe the differences between these two perspectives in supply chain design. In other words, how could shippers and customers differ in what they considered a successful supply chain transaction?

Type of service: Writing from scratch
Work type: Coursework
Deadline: 31 Nov, 02:36 PM 

Academic level:Master’s
Subject or discipline:Management
Title:Writer’s choice
Number of sources:3
Provide digital sources used:No
Paper format:APA
# of pages:1
Spacing:Double spaced
# of words:275
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Paper details:Briefly address each of the following bullets:
•As suggested in the lecture pages for this week, there is a significant difference in measuring the performance of a supply chain from the perspective of the customer and from the perspective of the shipper. Describe the differences between these two perspectives in supply chain design. In other words, how could shippers and customers differ in what they considered a successful supply chain transaction?

•How could supply chain partners measure (quantify) the performance of a supply chain? Explain why each measurement suggested is relevant to at least one of the supply chain partners.

• Give an example of two or more companies that participate in a single supply chain. Describe which company (or companies) would want to require each measurement that you have proposed. Explain why there would be resistance from at least one of the companies to any suggestion to eliminate each of the supply chain measurements that you have proposed.

The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response.
Please provide the URL on your references.

Essay Response

The distinction in measuring the performance of a supply chain

                       In measuring the performance of a supply chain from the shippers’ perspective, one of the key element a supply chain management professional would consider the cost reduction ability of a supply chain. Here, a good supply chain can reduce the cost of goods sold and consequently increasing the profits margin. Also, it is efficient and offers excellent service levels to customers.  However, in the consumer perspective, the key element in measuring the performance of a supply chain is customer satisfaction. For example, it may focus on the time elements of the supply chain. A supply chain performs well if the delivery time, the processing time and the receiving time to a customer are convenient.

How the supply chain partners can measure the performance of a supply chain

The partners in a supply chain are the shippers and the customers. One way in which the parties can quantify the performance of a supply chain is by considering the cost effectiveness of the supply chain. As pointed out above, low cost reduces the overall production cost thereby increasing the profits and enabling the price to be kept to minimum levels. The time element is also a factor to quantify the performance of a supply chain.

Example of two companies that practice single supply chain

Two businesses that practice single chain are the coca cola company limited and the Bio-Process Systems Alliance. The coca cola company would require cost-effectiveness of the supply chain to reduce the cost of its products. This is important to maximize the profitability of the enterprise. A suggestion to eliminate the cost consideration of supply may meet excessive resistance since the review helps to reflect on the profitability of a production line of a particular product.  

Reference

Handfield, R. B., & Nichols, E. L. (1999). Introduction to supply chain management (Vol. 1). Upper Saddle River, NJ: prentice Hall.

Bowersox, D. J., Closs, D. J., & Cooper, M. B. (2002). Supply chain logistics management (Vol. 2). New York, NY: McGraw-Hill.

Thomas, D. J., & Griffin, P. M. (1996). Coordinated supply chain management. European journal of operational research, 94(1), 1-15.

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